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Media Production, B.A.

About the Program

This major (formerly called broadcasting) allows students flexibility to tailor a program based on production of audio and/or visual messages using various electronic media. It meets the needs of students preparing for a career integrating many elements: research, planning, writing and other aspects of preproduction; studio and field experience in technical production; postproduction activities, such as editing; and media management areas. Compare this major with communication studies, journalism, and public communication.

This is the only program in broadcasting and production at any SUNY school that is affiliated with the Accrediting Council for Education in Journalism and Mass Communication. Only four other undergraduate programs in New York State are accredited.

Career Opportunities: Students in media production prepare for careers in radio or audio production, television or video production, Web design, music production, media sales and management, related technical areas, and other fields that require a liberal arts education enhanced with production skills. Specific job titles associated with this major include writer, producer, director, videographer, editor, web designer, and production manager.

The profile of a successful media production graduate is a person with strong skills in using computers, cameras, and other technical equipment, writing and speaking proficiency, keen ethical insight, analytical and creative competence, and management abilities.

About the Communication Department

210 Bishop Hall
1300 Elmwood Ave
Buffalo, NY 14222
Phone: (716) 878-6008
Fax: (716) 878-4697

Admission Requirements

Incoming freshmen and transfer students can declare the major. A 2.6 GPA in the major is needed to register for required upper-division courses (300- and 400-level).
See for application forms and additional information, including a list of equivalent core courses at community colleges. Transfer students from two-year schools may apply only core courses toward this major for a maximum of 12 credits. Students generally require four semesters of study after completing communication core courses.

Academic Standards: Only grades of C or higher may be applied toward requirements for any communication degree; courses with lower grades must be repeated. Consistent with standards of the Accrediting Council for Education in Journalism and Mass Communication, the number of communication courses that students may take is capped, encouraging a broad-based liberal arts education. The department encourages students to take minors or second majors, and requires evidence of an academic concentration or area of expertise outside the Communication Department.

Program Requirements

Intellectual Foundations Requirements 33–39 cr

Total Required Credit Hours in Media Production 42 cr

A. Communication Core (12 cr)
COM 100 Media Literacy
COM 210 Converged Media Writing
COM 215 Introduction to Visual Communication
SPC 205 Introduction to Oral Communication

Note: Students must have a minimum GPA of 2.6 in the major to register for certain upper-division courses (300- and 400-level).

B. Major Requirements (21 cr)
COM 304 Writing for Broadcast
COM 312 Basic Media Production
COM 317 Media Management
OR COM 400 Communication Law
COM 328 Intermediate Audio Production
COM 329 Intermediate Video Production

Two of the following six courses:
COM 428 Advanced Audio Production
COM 429 Advanced Multicamera Studio Production
COM 431 Advanced Field Production
COM 432 Advanced Postproduction
COM 433 Advanced Television Documentary Production
COM 434 Advanced Video Production Practicum

C. Senior Seminar (3 cr)
COM 450 Communication and Society

D. Communication Electives (6 cr)
COM 488 Internship
or COM 495 Independent Project
or COM 499 Independent Study
or 300/400-level elective by advisement

All College Electives 39-45 cr

Total Required Credit Hours 120 cr

Academic Road Map for Media Production, B.A.

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